Race visibility
Apparel placement and a presence at regional and national races, with rights and placements agreed in advance.
2027 PARTNERSHIPS
Your brand.
A shared purpose.
Connect with a New York cycling institution that brings together competitive racing and a commitment to community.
THE PARTNERSHIP OPPORTUNITY
Be part of
what moves us.
Support the riders. Share the stories. Help the mission go further.
Foundation offers partners a presence in the sport and a direct connection to the people behind it. Apparel visibility, rider content and community activations can form a program around your goals.
WHAT PARTNERS CAN BUILD WITH US
A presence on the bike.
A connection beyond it.
Rider storytelling
Product integration, athlete stories and race coverage developed around a clear content brief.
Community activation
Rides, charity initiatives and opportunities to engage with the Foundation community.
Accountable delivery
Agree on the assets, schedule and success measures before the season. Build a recap around those commitments.
2027 PARTNERSHIP LEVELS
A starting point
for your partnership.
Packages from Foundation’s 2027 deck.
Final scope and terms by agreement.
| Level | Investment | Core opportunity | Next step |
|---|---|---|---|
| Title | $200,000 | Premier apparel placement, digital presence, events and custom activation | Enquire ↗ |
| Platinum | $50,000–$75,000 | High-visibility apparel, digital presence and content integration | Enquire ↗ |
| Gold | $25,000–$50,000 | Sponsor logo below the team logo | Enquire ↗ |
| Silver | $10,000–$25,000 | Sponsor logo on sleeves | Enquire ↗ |
| Bronze | $5,000–$10,000 | Sponsor logo on back pocket | Enquire ↗ |
USD. Availability, term, exclusivity, logo placement and deliverables require written confirmation. In-kind support and tailored activations can be discussed with the team.
PARTNERS & SUPPORTERS
Built with people
who believe in the mission.
The ecosystem recognized in Foundation’s 2027 partnership materials.
The Carolan Foundation Lead sponsor of the pro criterium team
BMCPrinceton CarbonWorksHincapie SportswearThe FeedKaskKooPlan2PeakKempnerOne EquityBrookstone PartnersDubin & CompanyThe Willens ReportLenox AdvisorsChallenged Athletes FoundationAlpine Cycling USAThe Savory GroupGlobal ResearchTribeca ESP
PARTNERSHIP QUESTIONS
A clear plan
before the season.
Can we build a package around our goals?
Yes. Start with your audience, objectives and the assets you value. Ric can discuss an appropriate scope, availability and investment.
Are content volumes and event appearances guaranteed?
Specific quantities, timelines and event commitments should be defined in the written partnership agreement. The package overview is a starting point for that conversation.
How will we measure the partnership?
Agree on measures appropriate to your program, such as delivered content, engagement, activations and race presence. Reporting should distinguish delivered assets from audience estimates.
Can we contribute equipment or services?
Contact the team about in-kind opportunities. Equipment, travel or specialist services may help reduce the barriers riders face.